2009: Vietnamese Game Market Still Has A Good Year
The Vietnamese game market is expected to grow by 40% in 2009. Vietnamese game companies usually observe Korea and China to orientate the local market. Korea applies a long-term strategy to develop its game market. Whereas, China uses the short-ter. In Korea, online games have become popular since 1996. Even though, this nation is now the largest game market in the world, it has not been ever considered to be a saturated market. Hundreds of Korean firms have become producers and publishers of the most-played games in the world. Chinese games seem to be momentarily hot but they have a shorter product life-cycle compared with Korean games. How about the Vietnamese game market? Viet Nam has started to commercialise online games since 2005. Stated by game professional associations, the Vietnamese game market have been growing only for 3 years, would not be saturated and seems to be promissing in the future.
Games position is not changed
In 2008, despite the inflation and economic meltdown, the Vietnamese game market still remains the high income rate, est 1.000 billion VND, judging unofficial statistics. It saw the the market to grow 25% compared to 2007 figures. There are about 10 game publishers and 40 games have been published. VinaGame maintains the crown in both top earning and most publishing company in Vietnam with 10 online games.
In 2008, the game publishers is high time points may have 500,000 people playing at the same time, each month there are about 700,000 to 800,000 people pay to buy gaming equipment.
Online Games will become the important market in 2009?
In 2009, the game is forecasting expertise is more related to the year 2008, with growth rates can be up to 40%. There are many reasons why the game publishers expect. Firstly, the number of new Internet users reached 20%, ability to expand the Internet area is very large and increasing number of Internet users will be evident pedal to increase the number of online gamer. Second, some game companies have 3 years experience, they know how to serve their customer and attract the new players, especially young people. Third, the degradation of economic is an opportunity for online entertainment. That degradation'll cause people change their type of entertainment. Instead of traveling or other expensive entertainment, they'll chose stay home and use the Internet, including play online game.
