To Support RuneScape's Free Content
To support RuneScape's free content, advertisements appear on a banner above the playing screen on the free-to-play servers. Since computer users may use advertisement blockers, which may discourage advertisers, Jagex introduced a rule that prohibits players from blocking these advertisements. On 13 July 2006, Jagex signed an exclusive marketing and distribution contract with Wild Tangent Games, which granted Wild Tangent the right to handle advertising in and around Runescape Gold in the United States, and to distribute RuneScape through the Wild Tangent Games Network, reaching over 20 million consumer PCs.
