They haven't got the time to dedicate to something like Run escape gold.
Our player base likes to get into the deep gaming side of an MMO and doesn't really like a light experience. And that gave us ideas of how do we get the ageing MMO player to pick up a compelling games offering when they haven't got the time to dedicate to something like Run escape gold. So we decided to look at a deep casual game model, where those that like an intellectual gaming challenge didn't just go to a casual portal for a 20 minute fix, but experienced something that was perhaps integrated into Run escape or perhaps other MMOs. That gave us the idea for Fun Orb.
