Runescape Gold players have an ecosystem.
He also addressed the issue of digital's affect on GameStop's lucrative trade in pre-owned games, arguing that hardware and cash carrying customers will be "Even though there may be an assumption that more games will be delivered digitally, you still need an endpoint device," he said. "The other thing that we realize, too, is that 70 per cent of purchases of digital product that are made in our stores involve some other form of payment besides a credit card. So when you think about all of the other ways that you could pay for stuff, when the purely digital platforms are limited to a credit card as the primary means... Runescape Gold players have an ecosystem that's very unique in terms of unlocking value that others can't, and we do that with and for our partners as well as for our own digital platforms."