Runescape Gold players don't have to go into a shop.
That technology is going to allow us to release a lot more browser-based games. It's about starting a game straight away rather than the hassle of a big download. That's exactly what our technology enables people to do. You don't need broadband, you don't need to pay, Runescape Gold players don't have to go into a shop and buy anything. You get a quality gaming experience within 20 or 30 seconds of clicking onto Fun Orb. We're going after a different market too; we're not going after the minilab market. It's somewhere in between the casual market and the MMO market.
