RuneScape’s Mass-market Appeal Lies
A 2007 JustRPG review summarized RuneScape as "a fun, addictive game, and while the graphics may not be perfect, for a game written in Java, they aren't bad. The skills are varied, the community is alright, and it'll eat up your time if you aren't careful", giving it a score of 83%. In its 2008 intellectual property profile of the game, Developmag.com stated that whilst Jagex's changes to curtail real world trading resulted in "a wave of user criticism... growth is understood to have resumed since". Its analysis stated that Runescape Gold mass-market appeal lies in its simplicity and accessibility (both financial and technical). It has tapped into the vast market of games players unwilling or unable to spend premium prices on PCs capable of playing the latest, expensive, processor-intensive games. Its core game play concepts are very similar to its retail-distributed RPG and MMORPG analogues."
