Analysts in the Eyes of Star Wars
In EA company earn the Star Wars Credits development costs, the company will charge a collaborator Lucas Arts 35% of the game profits, that is as long as EA company in earn back investment cost, continue to sell through the model game CD sales, Lucas Arts company will charge 35% of the profits of the business, to EA and Lucas Arts speaking this is a win-win situation. At the same time, I think there will be 1.5 million users to Star Wars Credits game, every year there will be an income of $270 million, remove all kinds of operation cost in and giving Lucas Arts company 35% of profits, EA company will gain of 80 million net profit, and if you want to continue to profit of words, so the game number must remain at around 500000.