2K Sports Partners with Tencent to Bring NBA 2K
New York, NY – June 23, 2009 – 2K Sports today announced its partnership with Tencent Holdings Limited (SEHK: 700) to co-develop the online version of NBA 2K and distribute it to China and other key markets. 2K Sports has secured a multi-year license to develop the online simulation game, which will include all of the NBA teams, as well as current and retired NBA players.
"The incredible popularity of basketball in Asia combined with the love of online games in that region makes this a very exciting project for 2K," said Christoph Hartmann, President of 2K. Atlantica gold, "For the first time, 2K is developing an online game combining our expertise in making the best-selling* and top-rated** NBA 2K video game franchise with the proven ability of Tencent for developing and operating highly successful online game communities in China."
