BEIJING, Feb. 26 -- The Organization Committee of ChinaJoy, one of the top game exhibitions in the world, recently announced that it would hold a series of business events, including "China Game Business Conference" (CGBC) and a "B2B Area", during this year's exhibition in Shanghai so that participants may better take advantage of the business opportunities brought about by China's booming game industry. The incredible growth of the game industry in China, as well as in related industries, is said to generate a direct demand worth as much as USD 3.3 billion and presents huge opportunities for game-related enterprises and IT companies from around the world.
This is especially significant and timely for the crisis-stricken world economy. As depression and crunch seeps into every trade, the online game industry in China stands out as a surprising exception. Some of the institutions from overseas may not know about this industry very well but they are equally optimistic in their forecast: according to statistics from IDG and other market surveyors, this industry has reached a total sales volume of nearly 20 billion and is expected to grow with an annual rate of over 50%. This is very good news against the falling world economy, but what should we do to better take advantage of this growth is a question faced by both Chinese and foreign game companies.
Therefore, after announcing its intent of comprehensive cooperation with the CGDC, ChinaJoy Organization Committee launched its new plan of business events, including "China Game Business Conference" (CGBC) and a "B2B Area".
As Mr. Han Zhihai, Secretary-general of the Organization Committee, notes, both events are specially created by them to facilitate business talks and communication between Chinese and foreign companies. Online games were born in China ten years ago and this industry has now entered a new era where companies from overseas are welcomed to jointly operate in China and enterprises from the Mainland also look to operate games overseas. Besides, in the face of the international financial crisis, the huge demand posted by the online game industry in China means great business opportunities for related foreign companies.
ChinaJoy has always hosted forums to accompany its exhibition, the most notable of which may be "China Digital Entertainment Summit Forum". With government authorities and key companies in the industry as speakers, this summit has received considerable attention and coverage. In every summit, officials from relevant government organizations, for example, the General Administration of Press and Publication of the People's Republic of China, would detail its policies and instructions for the game industry and those top management people from the major game companies, like Blizzard, EA, Microsoft, Shanda, NetEase, The Nine, and Perfect World, would also air their views on the industry and their companies' future development. In addition to this summit, ChinaJoy, for example in 2008, also hosted six forums for individual topics, including "China Game Investment & Development Forum", "China Mobile Entertainment Development Forum", "China Casual Game Development Forum", "China In-game Advertising Forum", "China Game Distribution and Promotion Forum", and "China Web-game Development Forum". Industry professionals from home and abroad had a heated discussion on the key issues facing China that year.
In 2009, however, all the forum or summit discussions will be incorporated into one big event -- "China Game Business Conference" (CGBC) so that business communication will be better promoted. CGBC will be held in China International Convention Center, where participants will enjoy their talk in a true business environment. For 2009, in addition to "China Digital Entertainment Summit Forum" where authorities, experts and key industry professionals will again be invited to share their views on the development and trend of the industry, the Organization Committee will also host five forums for "China Game Investment & Development Forum", "China Mobile Entertainment Development Forum", "China In-game Advertising Forum", "China Webgame Development Forum" and "China SNS and Plug-in Game Forum". The last topic is added so that companies will be able to discuss a business model to combine the SNS community and games.
The "B2B Area" was introduced in 2007, which was used by major outsourcing companies and technology suppliers like Winking, the Canadian Pavilion and Axis 3D to promote their services and technologies. As the Organization Committee notes, ChinaJoy will bring together virtually all the management personnel and marketing forces of game companies in Mainland China, and is thus a wonderful opportunity for promotion of business and technology, especially for those companies who find it difficult or expensive to start a partnership. At the 2009 conference, the Organization Committee will prepare two choices for companies to choose: the exhibition and CGBC. Those companies who are more into B2C promotion may find the exhibition center more attractive, where there will be over 100,000 public visitors trying their products out. However, if a participant mostly does business and technology promotion, the CGBC will provide him with comfort and convenience, as well as an abundance of business visitors.
ChinaJoy Organization Committee also announced that, according to their agreement with CGDC (China Game Development Conference), the 2009 CGBC and CGDC will be held along with each other in Shanghai International Convention Center. Therefore, developers will also join this year's event, which makes it the only event gathering professionals in the game industry, and is not to be missed
For more detail and up date information please visit Official Website：http://www.chinajoy.net
About ChinaJoy
ChinaJoy is one the most influential game expositions worldwide. Founded in 2003, ChinaJoy is sponsored by seven ministries of P.R. China and provides a platform to Chinese enterprise in the areas of B2B, media, marketing, and promotion.
The China Digital Entertainment Summit Forum and other forums hosted by ChinaJoy have become an information exchange platform for government and various industries. The three affiliated events "ChinaJoy Cosplay", "Miss ChinaJoy" and "E-sport Competition" are extremely popular and highly valued by ACG fans. With a total attendance of more than 184,000 people and growing, ChinaJoy attracts digital entertainment industry leaders, trade associates, and consumers.
